SEO, advertising and measurement
Digital marketing for law firms.
Help prospective clients find your practice, understand who you help and request a consultation. Plan your practice areas, locations, website and marketing work around that journey.
Start with your website and the practice areas you want to develop. A call is optional.
Three routes into the work
Choose the work your firm needs next.
We review the starting point before recommending a monthly scope. Website development, campaign management and advertising spend are identified separately.
01 · Organic search
SEO for practice and location pages
Review search intent, technical issues and the pages that explain your services. Improve relevant content, internal links and eligible local business information.
02 · Paid advertising
Campaigns with a relevant landing page
Agree target services, locations, landing pages, budget and campaign assets. Check the enquiry route and measurement before launching the agreed advertising work.
Media spend is separate from management fees.
03 · Measurement
Understand the enquiries you receive
Define meaningful website actions and review how enquiries are recorded and followed up. Separate clicks, submissions and qualified opportunities in reporting.
The website behind the campaign
Give a prospective client enough information to take the next step.
Explain the practice
Organise practice areas, lawyer profiles, service locations and useful answers. Keep the firm’s qualifications, service scope and client-facing claims accurate and approved by your team.
Make the enquiry usable
Use a short, labelled consultation or information request. Plan who receives it, what context they need and how follow-up will happen. Keep the initial form focused on the next conversation.
A published SEO project
See the work behind the reporting.
Cosmo Cash & Carry · Retail · Spain
Our published case study documents a website redesign with local and ecommerce SEO. It records 24,200 Google clicks and 4.25 million impressions over 16 months to October 2026.
Explore the page work, locations and source evidence behind those figures. Results describe that project’s reporting period; each firm’s starting point and market differ.
A written scope for ongoing work
Know what the monthly activity covers.
Priorities and responsibilities
Agree the practice areas, locations, priority pages, channels and content responsibilities. Identify development dependencies before scheduling the work.
Implementation and review
The monthly plan identifies the pages, technical fixes, content or campaign tasks being handled. Your team reviews the information and assets that need approval.
Reporting and next actions
Receive an agreed work log and a source-linked performance report. Review the activity, enquiry quality and next priorities alongside the starting baseline.
For current SEO pricing and coverage, compare the published SEO packages. Advertising spend, major website development and external costs are separate unless included in your proposal.
Before you start
Questions from legal practices.
Do we need a new website before starting marketing?
We review the existing pages, mobile experience and enquiry route first. Sometimes focused improvements are enough; a rebuild is scoped only when the requirements support it.
Can we begin with one practice area or location?
Yes. We can review a focused service and location scope, then agree the pages, channels, budget and reporting needed for that work.
What should we send for an initial review?
Send your website, priority practice areas, target locations, current marketing activity and the business goal you want the work to support. Keep client-specific case details out of the initial enquiry.
How will we review progress?
Agree the baseline and reporting measures before work begins. We review completed activity and the relevant search, campaign and enquiry data against that scope.
Plan the next stage of your firm’s marketing.
Share your website, priority practice areas and target locations. We’ll review the starting point and discuss the scope in writing.