According to a Research, Essential facts about the internet that are vital for every online entrepreneur
- There are 4.54 billion global users in 2020, equaling 50% penetration.
- 38% of people leave a website if the content or layout is unattractive.
- 75% of customers decide a business’s credibility based on its website design.
- Users take 0.5 seconds to form an opinion about a website.
- 88% of online customers are less likely to come back due to a bad user experience.
All these factors suggest that billions of customers decide a business’s credibility based on web design and user-friendly site interfaces.
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Why is it so important?
Attractive Website Design & UX is important for your Business. If you wonder why user experience design is important to boost your website, here we mention the benefits of UX design that come with the use of the right UX design tools offered by several agencies.
1. UX Design increases the conversions on your website
There are lots of websites offering the same product or service, and customers often choose the one with easy and attractive user experience. According to the related studies, a well-designed user experience can increase conversion rates up to 400%.
It has been proved that optimized usability and accessibility of a website have an incredible effect on customer satisfaction. A well-planned user experience can increase the visitors’ willingness and reduce their reluctance to buy your products or services. Therefore, getting into partnership with a professional UX design agency is very important to grow your business with higher conversion rates.
2. UX Design improves your SEO rankings
Every business desire to be on the top of Google search results.
Well-designed user experience can help you increase the online presence of your business and get to the top of the results on search engines. With an optimized partnership of UX and SEO, you can increase the traffic on your website and gain more visitors who are more likely to be interested in your products or services. An effective UX design supports your SEO and increases your rankings on search engines.
You can improve your SEO plans with a good user experience provided by a professional UX design agency because the common goal of SEO and UX activities is attracting more people to the target website and deliver a satisfying user experience with related content, a user-friendly interface, and well-designed structure.
Besides, the importance of visual design in user experience should be also taken into consideration because you need to keep the visitors on your website to learn more about you and your products.
3. Create trust and credibility with UX Design
Most of the people search for a product or a service for a while before trusting a company and making a purchase. Enhancing customer engagement or creating credibility is not so easy for businesses, especially for the ones who are new in the market.
How can your potential customers trust you? Give them some robust reasons for choosing you among other competitors when they visit your website through any platform or search engine.
Gaining credibility has a great influence on generating more leads and sales. So, hiring an experienced UX design agency will enable you to reach your ultimate goals with customer loyalty and retention. Gaining the customers’ trust is not so simple and it takes some time.
Don’t forget that your strategy should be consistent in the long run for better results in brand loyalty.
4. Save cost and time
It is critical to adopt and apply an effective UX design for your website because it will reduce the costs and save your time significantly. In particular, the initial stage of product development must be planned with the right UX design because restructuring the product and website after the launch will cost more.
If you launch your product with an effective experience for users, you can save a significant amount of time and money.
As an essential part of the process, user testing is also another way of cost-efficient product development. It consists of evaluating a product through research on a sample group of users.
The testing process in user experience requires a professional point of view, so a partnership with an experienced UX design agency would be better for further enhancement. Testing importance in UX design is undeniable for optimizing customer satisfaction and retention.
Investing in UX design increases the number of visitors to your website and helps you grow the conversion rate. Therefore, it is a good idea to partner with a professional UX design firm.
According to recent studies, there is a great increase in the revenues of the businesses which get into partnership with an experienced UX design company because it facilitates visitors to pay for the website and suggest the products to other people. So, UX design is a terrific strategy for word-of-mouth advertising that will increase your revenue in the long run.
A well-prepared UX design also encourages your potential customers to buy your product by reducing their reluctance to leave the rival companies.
Considering the advantages of the UX design mentioned above, we infer that using an effective UX/UI design tool optimizes the usability and accessibility of your website.